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    EA Invests $80M in Star Wars MMO Development

    Shu
    Shu
    Celestial Council
    Celestial Council


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    EA Invests $80M in Star Wars MMO Development  Empty EA Invests $80M in Star Wars MMO Development

    Post by Shu Tue May 10, 2011 9:12 pm

    "Star Wars: The Old Republic" may not be released until January 2012

    Analysts announced earlier this week that EA has invested over $80 million in the
    development of BioWare's first MMO "Star Wars: The Old
    Republic."

    "Star Wars: The Old Republic" is a new massively multiplayer online (MMO) game
    that is currently under development by BioWare and LucasArts. The game takes
    place 300 years after the events of "Star Wars: Knights of the Old
    Republic" and thousands of years before Luke Skywalker and Darth Vader, which is a
    fairly unexplored era of "Star Wars" chronology.

    Users will be able to choose from many different character roles such as Jedi or
    Sith, and give context to their personal story with the option to follow the
    light or the dark side of the Force. In addition, players can join friends
    through the game's battles.



    Now, EA has reported that its total investment in the "Star Wars" MMO has
    reached $80 million in development alone.

    "The contribution from the 'Star Wars' MMO is significant,"
    said Michael Pachter, Wedbush Securities analyst. "Under the terms of its
    deals with LucasArts, EA is required to pay a royalty, but was required to
    front all of the development, marketing and distribution costs, as well as the
    costs of building out servers for the game. We estimate that LucasArts’ share
    is 33 percent of revenues, after EA recoups its investment in game development.
    Given that the game was in development for over four years, with an estimated
    200 full-time developers working on it, we estimate that EA's investment exceeds $80 million.


    "Fortunately
    for investors, the company expenses R&D spending, meaning that its revenues
    on sales of the 'Star Wars' MMO DVD will be pure profit. EA will be required to
    spend marketing dollars on the game, and we estimate total manufacturing,
    marketing and distribution spending will total around $20 million, meaning that
    at two million units sold, EA will generate $60 million of operating profit on
    the DVD sales."

    Pachter also noted that EA will not need a certain number of subscribers for "Star
    Wars: The Old Republic" to make a profit.

    "We estimate that EA will cover its direct
    operating costs
    and break even at 500,000 subscribers (actual number
    is closer to 350,000 subscribers), meaning that with 1.5 million paying
    subscribers, EA will have 1 million profitable subs," said Pachter.
    "We estimate that the incremental operating cost for each subscriber above
    break even is around $5 per month, so if the revenue split is 33 percent to
    LucasArts ($5 per subscriber per month), EA will be left with $5 per subscriber
    per month in operating profit. At 1 million profitable subscribers over the last
    six months of its fiscal year, EA should generate $30 million in operating
    profit from subscribers."

    EA also announced this week that the launch of "Star Wars: The Old Republic"
    may be delayed until January 2012.
    Shu
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    EA Invests $80M in Star Wars MMO Development  Empty Re: EA Invests $80M in Star Wars MMO Development

    Post by Shu Tue May 10, 2011 9:15 pm

    guess this is good news in the sense they pumping so much into a game.for a western mmo we can be pretty sure the game will be pretty polish from day 1 esp with that kind of funding.

    they probably adding more race or classes and perfecting the events and end game content is my guess if they really delay it till jan next year.

    tot they didn actually confirm and say it will be delay so we might still get it this year ^^
    8800
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    EA Invests $80M in Star Wars MMO Development  Empty Re: EA Invests $80M in Star Wars MMO Development

    Post by 8800 Tue Sep 20, 2011 10:06 am

    Frankly.. 80 Million is ALOT of cash to fund for a game R&D.

    SWTOR was announced on Oct 2008 during the period of the financial crisis.. For EA to part with this cash reserve (profit) at such a time, it could only mean that they have their hopes set up very high for this game.

    The proposal to fund that kind of money probably has been gone through a hundred times by EA business analysts and their top management lol.

    As much as I would like to see the game succeed, I will always remember my FFXIV days and remember why proper funding and solid reputation doesn't always create good lasting games..



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