Disclaimer: The Soapbox
column is entirely the opinion of this week's writer and does not
necessarily reflect the views of Massively as a whole. If you're afraid
of opinions other than your own, you might want to skip this column.
Unless you've been living under a rock, chances are you've heard of SOPA and PIPA.
The Stop Online Piracy Act and PROTECT IP Act are two radical pieces of
copyright legislation currently being pushed through the US government.
Although the stated intent of the new legislation is to provide
companies with additional tools with which to combat piracy, the bill's loose wording has raised some serious alarm bells.
Opponents to the proposed law say it would give corporations the
ability to shut down any almost any website under the guise of
protecting copyright infringement.
Gamers will be affected worst of all, as the loose wording of the law
makes any website with user-submitted content potentially vulnerable to a
shut down order. That could include YouTube, Facebook, Twitter, any
blog with a comment section, or even any online game with a chat system.
Perhaps the scariest part is that you'll be affected even if you're not
in the US, as one of the new law's enforcement mechanisms is to remove a
site from the DNS records, a move that assumes the US has jurisdiction
over the global Domain Name System. AOL is among many huge companies strongly opposing SOPA, and so naturally Massively opposes it too.
In this week's massive two-page Soapbox,
I make the case for why you should be worried about SOPA, and I suggest
what can be done to tackle piracy in the games industry. Comments can
be left on page two.
Current enforcement mechanisms
Companies in the film, music and games industries obviously have a need
to protect their copyrights and prevent misuse of their intellectual
properties. The internet has provided massive opportunities for piracy,
making it incredibly simple and cost-effective to illegally obtain
copies of games, films, and music. The use of digital formats means that
the old argument of pirate copies being lower quality no longer applies
as pirates are getting the full digital product for free.
The current system in place to stop this kind of copyright infringement is the Digital Millennium Copyright Act,
a piece of legislation designed to provide a fast-track method for
companies to get their copyrighted material removed from an offending
website without putting that website at risk.
Because of the DMCA's "safe harbour" rule, a website with user-submitted
content like YouTube is not held liable for the content its users post.
If you upload a song to YouTube, you might be breaking the law, but
YouTube isn't. When copyright owners find infringement like this, they
send the website owner a DMCA request, and the offending content is
selectively removed. The argument being put forward by corporations
supporting SOPA is that the DMCA doesn't work against websites that just
ignore the requests. Websites hosted in the US that ignore DMCA
requests can eventually be taken down, as the webhost company would be
aiding criminal activities if it refused, but foreign sites can't.
The spirit of the law
The US legal system has no jurisdiction over websites hosted outside the
US, so pirates usually just move their servers to another country and
ignore takedown requests. These "rogue websites" may be doing business
with people in the US, and the spirit of SOPA is to provide a mechanism
for blocking access to those websites for all US citizens.
Unfortunately, it's such a badly worded piece of legislation that it can be used to block access to almost any legitimate website.
A website can be classified as rogue if it is primarily engaged in
offering services that can enable or facilitate copyright violation, but
any website with user-submitted content fits that description. The
primary purpose of gaming forums and blogs, for example, is to offer
people a means to have text discussions. As text can be used to share
links to copyrighted material and therefore facilitate copyright
violation, those sites (including Facebook and Twitter) could easily be
deemed rogue if any user posts a link to copyrighted material. History
is replete with examples of people using the word of the law to defeat
the spirit of the law, and there's no reason to assume SOPA would be
treated any differently.
Shifting the blame
People have also complained about some of SOPA's bizarre provisions that expose website owners to uncertain liabilities;
Section 103(a)(I)(B)(ii)(I) in particular renders a website owner
liable if he takes "deliberate action to avoid confirming a high
probability" that a user is infringing copyright. The unclear wording of
this provision means website owners and ISPs that don't invasively
monitor all user-submitted content (including private messages) could be
held liable for the actions of their users. This would effectively
override the DMCA's safe harbour rule for websites operating in good
faith whose services are nevertheless used to facilitate piracy.
YouTube, for example, could be made liable for copyrighted music
appearing on the website even though it's financially and
technologically infeasible to check every video for violations.
Head over to page two,
where I look at SOPA's DNS takedown provisions and what they mean for
MMOs, challenge the effectiveness of SOPA to actually stop piracy and
lay down some simple rules for battling piracy in the games industry.
SOPA's own version of the safe harbor rule grants immunity from DNS
takedowns to ISPs and websites that voluntarily block content they
believe to be in violation of SOPA. This is so incredibly abusable that
I'm shocked it's even being considered; it would allow any ISP to
preferentially block content from a competitor as long as it could say
it had reason to believe there was copyright violation involved. Imagine
your ISP blocking a competing ISP's website because of "an anonymous
tip" about copyright violation, or webhost Comcast blocking video
streaming services that compete with its own NBC. Worse yet, imagine an MMO publisher that also owns an ISP
throttling or blocking competing games, in clear violation of the
principles of net neutrality. This is clearly a law created by people
who fundamentally do not understand how the internet works.
DNS takedowns
SOPA has three major enforcement mechanisms:
DNS takedowns, court orders to banks and advertisers, and search engine
delisting. The possibility of a corporation getting a court order to
cut off a foreign website's access to funds from the US could have dire
consequences for startup game studios around the world. Startups won't
have the financial backing to stay afloat while a challenge goes through
a US court; they may not have the funds to even fight such a case.
Delisting an upcoming online game from search engines could also destroy
its launch, and Google may also be obligated to delist every gaming
news website that linked to the offending website.
What I'm talking about is the most disgraceful form of censorship, with
which any corporation with a strong enough legal team can try to erase a
competitor from the web entirely at strategic times just by citing
belief of copyright violation. The most contentious issue with SOPA has
of course been the provision for DNS takedowns. If the law goes into
effect, it will allow a corporation that believes its copyright is being
infringed upon to get an entire website delisted from the domain name
service so that it's inaccessible. This could be disastrous for online
gaming, as shutting down an MMO's website via a DNS takedown request
would also kill access to any game servers that resolve under subdomains
of that domain.
The provisions of SOPA technically don't apply to US websites,
only to foreign websites that are accessible in the US. Unfortunately,
this too is a legal gray area as most popular websites are not hosted in
one particular location. Google has servers around the world, and all
of its services are accessible globally. What should really get you
worried is that many MMOs and other online games have servers
distributed throughout the world to reduce lag by directing players to a
local server. Imagine waking up one morning to find the entire RIFT
website and its game servers blocked in the US because people on an EU
server were sharing links to copyrighted material in chat. It may sound
far fetched, but it's all within the scope of SOPA.
At least it stops piracy, right?
If this weren't such a serious issue, I would be laughing at how
ineffective the provisions in SOPA will actually be at combating piracy.
Takedowns can be easily countered by anyone with half an ounce of wit,
rendering it almost farcical that the anyone in the entertainment
industries is supporting the bill. When a website hosting pirate
material is taken down by its webhosts or domain host, which already
happens regularly despite there usually being no legal basis for it, the
website can be back online within minutes. If the domain is seized, which has also happened without a legal basis, a new one can be created and within a few hours the new name can proliferate through social media.
Taking a domain name out of the DNS register does nothing to stop people
accessing the website, as it can still be accessed via its IP address,
and there's no legal way to stop people sharing that. I could write a
small piece of software in five minutes that would run in the background
and resolve the IP of any website
whose DNS record had been taken down through SOPA, thereby bypassing
the entire system. People have already started working on browser
extensions and alternate public DNS servers to nullify the effects of
SOPA; the bill isn't even law yet and it's already obsolete.
SOPA is a goldmine of legal loopholes that grant any corporation with a
good legal department shocking censorship powers over the web, and it's a
chilling thought that it could actually go live. Just this month, Belarus made it illegal for foreign websites
to offer goods and services to the country's citizens, and further made
it illegal to access pornographic or extremist websites. Spain followed
suit, with its newly elected government putting the controversial Sinde law into effect. Wikileaks reported that the US actually helped draft the Sinde law and threatened to put Spain on a trade blacklist
if it wasn't put into force, a move that isn't altogether surprising
since SOPA's being fast-tracked through the US government at the same
time.
Copyright protection is a colossal issue for the games industry, but
bills like SOPA will do nothing to stop it and will cost the world a
great deal in personal freedoms. I think the way forward to combat game
piracy will be to adopt the same model as the music industry. ITunes
reduced the effort threshold to buying music legally so much that
millions of users prefer it over pirating, YouTube Vevo monetises
popular music through advertising, and a lot of money has been moving to
live performances. For games, this model would involve both making it
extremely easy for players to buy a game and offering a better product
than it's possible to pirate.
Steam is the
players' DRM and purchasing-platform of choice; offering free updates or
downloadable content on Steam can go a long way to securing a sale and
keeping honest people honest. Hard copies of games (even non-collector
editions) can continue to offer things you can't easily pirate, like
high-quality maps, posters, collectible pen drives and beautiful artwork
books or manuals. MMOs in particular are largely insulated from piracy
as the online community is what sells an MMO, so perhaps we should see a
lot more games for which online play is the main selling point.
Ultimately, the best way to combat piracy is just to offer a better
product than the pirates.