Lack Of Subscribers Forces Lego Universe Offline

LEGO Universe has confirmed that it will be shutting down operations as of January 31st, 2012.



Sad news for the MMORPG community today as it was just confirmed that LEGO Universe will be closing its game on January 31st, 2012.
The team says that in spite of very positive player feedback and a
large number of players in the free play zone, LEGO Universe has been
unable to convert a satisfactory number of players to paying
subscribers.

Jesper Vilstrup, Vice Present of LEGO Universe notes that, "Right
now, we have almost 2 million players in LEGO Universe. Unfortunately,
we have not been able to build a satisfactory revenue model in our
target group, and therefore, have decided to close the game." The LEGO
Universe team notes that it will not give up on developing a digital
platform, and they will continue to look for partners to create a
digital LEGO experience. It has been confirmed that this will affect all
115 employees working at the Play Well Studios in Louisville, Colorado,
and LEGO Universe's marketing function in Billund, Denmark. Good luck
to all those affected!
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A failure to convert its free players into premium subscribers will force Lego Universe offline next year.

Representatives from The Lego Group confirmed the news Friday, saying
that the MMO would be closed as of January 31, 2012, after just 15
months in operation.

"In spite of very positive player feedback and a large number of players
in the free play zone, it has not been possible to convert a
satisfactory number of players to paying subscribers," a statement
reads.

The move will force the closure of both developer Play Well Studios in
Louisville, Colorado and a marketing division in Denmark, affecting 115
employees.

According to The Lego Group, the company will still pursue further video
game opportunities, such as continuing its partnership with TT Games
and Warner Bros. for its line of character-licensed Lego titles.

The Lego Group took over development of the troubled title in February, after purchasing original developer NetDevil and terminating some of its staff.

In recent months the company introduced a free-to-play option and a leveling system in an attempt to stir interest in the game.

There r so many things that I could point out why it failed despite being a good concept.

But I ll leave that.

they fail even when beta start.I try several times and fail to sign up for beta when it first started.website coding error I assuming.and lack of updates and news later on make me lose interest in testing it.