Square Enix Nabs Rights To True Crime: Hong Kong From Activision

Square Enix has picked up the rights to United Front Games' True Crime: Hong Kong, which was cancelled earlier this year by original publisher Activision.

"When we first saw and got our hands on the game we fell in love with
it," Square Enix London Studios general manager Lee Singleton told
Gamasutra in an exclusive interview about the pick-up.

The game is still under development at Vancouver-based United Front; the
project is being managed through Square Enix London Studios, which also
worked with Rocksteady Studios on Batman: Arkham Asylum and Avalanche Studios on Just Cause 2.

While the game was originally under development for PC, Xbox 360, and
PlayStation 3, and due out this November, Singleton tells Gamasutra that
"We're not talking about release timings or formats at this time."

Square Enix has not picked up the True Crime IP. Says Singleton, "It's too early to say what the name will be." However, he says that -- as far as removing the True Crime
title -- "I can honestly say I think this is going to be pretty
straightforward," and that the Square Enix branding team is already
working on concepts.

He is very bullish on the game itself. Saying that UFG's work on the
title so far is "really strong," he describes it as a "great big bucket
of fun."

Says Singleton, "It's one of those games where you don't want to put the
controller down; it's what we call 'sticky'." He also pointed to the
"incredible new game engine, rich new story with deep and complex
characters, and gameplay features which have simply never been seen at
this level in an open world game" as points in its favor that made the
team at Square Enix "jump all over it."

He also has much confidence in the development team: "When we met the
team at United Front Games," says Singleton, "it was a done deal in our
eyes -- we instantly recognized the huge potential in the game and the
team. UFG is an incredibly talented team, who have individually worked
on some of the biggest games in our industry, and this talent shines
through from the moment you walk in the door."

While development on the game did "scale back" in the immediate
aftermath of the cancellation, Singleton tells Gamasutra that all
assessment of the game by Square Enix is already complete and the
developer has been actively recruiting the talent that worked on the
game since talks with the Japanese publisher began.

"During this time, the game has continued to be developed by a core team
on a slower burn, but now that we've signed, we're ready to turn up the
heat and get the team up to capacity," he says.

"We see this as a fantastic opportunity to create a new and unique
franchise which gamers will come to know and love for years to come,"
adds Singleton.

Square Enix London Studios is an entity that was set up in 2008 by Eidos
"with a view to providing a fresh approach to third party game
development," Singleton says. Eidos became part of Square Enix in 2009.

"We consist of bespoke internal multidisciplinary game teams made up of
design, production and brand and pride ourselves on partnering with the
very best external studios and talent," he says.

Eric Hirshberg, CEO of Activision Publishing, said in a statement to
Gamasutra, "Our team has worked very hard to find a solution where
everybody wins. Square Enix gets the benefit of the tremendous
investment we've made in the game thus far. UFG gets to stay together
and complete their vision. And gamers get to play a great game. We
couldn't be more thrilled."

In the company's investor call at the time, Hirshberg said of True Crime: Hong Kong's cancellation, "To be blunt, it just wasn't going to be good enough."

Singleton has a different take on things, of course. "We are committed
to working with the team at United Front Games and giving them the time
needed to realize the full potential of the game's standout features and
create a truly unique open world adventure."