Transformers Online

Autobots, transform and roll out! Jagex, the company behind RuneScape, and Hasbro
announced today that they have joined forces to create a new
Transformers online game. The press release is sparse on details; all we
know is that the game is slated to launch in 2012 in North America,
Latin America, Europe, New Zealand and Australia.

You can read the full announcement after the jump. What are your thoughts on a Transformers online game?

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Press release:

PAWTUCKET, R.I. – March 14, 2011 – Hasbro, Inc. (NASDAQ: HAS)
announced today that it has signed a strategic development agreement
with Jagex Limited to jointly create a new online game based on the
globally iconic TRANSFORMERS brand. Under the agreement, the two
companies are slated to launch the TRANSFORMERS online game in 2012 in
North America, Latin America, Europe, New Zealand and
Australia.
Jagex, based in the United Kingdom, is one of the largest
independent game developers and publishers in the world with a
dedicated global user base of millions playing its more than 40 online
games. The company's flagship game, RuneScape, is the world's most popular free-to-play MMOG.
“Hasbro’s decision to align with Jagex speaks to the quality of
their award-winning development and publishing team that boasts an
outstanding track record of delivering innovative and fun online games
capable of reaching millions of gamers across the globe,” said Mark
Blecher, Senior Vice President and General Manager of Digital Gaming
and Media at Hasbro. “We are extremely excited to create a dream team
that combines TRANSFORMERS brand stewards with Jagex development
experts to deliver an epic TRANSFORMERS gaming experience to fans in
2012.”
“TRANSFORMERS is one of the most iconic brands in the world and we
are delighted to team up with Hasbro in order to bring our shared
vision to reality,” said Mark Gerhard, CEO at Jagex Games Studio.
“There is a huge appetite for an online TRANSFORMERS game and we will
utilize every bit of our development and publishing expertise to
deliver a dynamic and action-packed game that TRANSFORMERS fans will
find irresistible.”